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You need to know what you have before you can decide what to do next. Here’s how to examine your existing marketing.

The modern sales funnel is a journey. You might think of it as a heroic journey, similar to the one that Frodo took in the Lord of the Rings.

Who writes your content? What voice do they write in? Does it matter?

A little about your sales funnel, and what you should be thinking to make it better.

When we lose power, we start thinking about other options. How will those options affect the long-term future of the grid?

Toys R Us has declared bankruptcy. What does that mean for the power industry?

Wild swings of a thousand points in the stock market have made everyone nervous about what's going to happen.

Like it or not, the electric power industry is a significant tool of the political system.

There's a saying that it's easier to tear down than to build up. It’s true.

What's the secret to marketing in a very conservative industry? Think outside the box.

Different products require different methods of marketing. Everyone knows that. Are you using the right techniques?

Recently GE announced that they are laying off 12,000 people in their Electric Power division. That is a big blow to those people, and will reverberate across the industry. How will it affect you?

The third component of the three-letter acronym KLT is Trust (the first two are Know and Like). Trust is perhaps the most critical of the three. A client might Know just a little about you and still buy from you. A client might not Like you - think of all the complaints about Microsoft - and still buy from you. But if they don't Trust you, you'll never get the sale.

The second component of the three-letter acronym KLT is Like (the others are Know and Trust). Like is possibly the most difficult of the three to solve for. A client does not have to like you to buy from you, but if they do you will have a much better - and more profitable - relationship.

The first component of the three-letter acronym KLT is Know (the others are Like and Trust). Know might seem like it is the most important - if they don't know you, they can't buy from you - but it's really just the top of the sales funnel. Having said that, as you go down the funnel it becomes more important at every step.