Blog Writing
Your blog exists for one reason: to raise the performance of your entire site in Google.
Google’s algorithms look for quality content. When you have a blog with quality content, Google improves the Page Rank of your entire site. That means that prospects not only come to you when looking at your blog posts, but when they’re searching for your products.
Updating your blog on a regular basis increases your visibility to Google's algorithms. Google is biased toward companies with ongoing and regular information being published. Google has suggested that the sweet spot for a blog is 7-19 posts per month.
A typical blog writing package includes:
Regular planning sessions with you
Interviews with employees across all your products to find different angles
Coordination with your marketing schedule to publicize upcoming event or product launches
Search engine optimization (SEO) of each page to help improve your rank
Suggestions for images and layout to improve conversion
Contact me to get started.
Newsletter Writing
In an industry with long lifecycles, it is difficult to reach a potential client at the moment they are ready to buy. A newsletter keeps your brand in the mind of potential clients.
When it is time to buy they remember you, and you will have more qualified leads entering your sales pipeline.
Newsletters publish on a regular basis. Depending on your need, you may choose to send a newsletter once or twice a month. The biggest requirements are consistency and quality content to make your clients want to read what you have to say.
A typical email newsletter copywriting package includes:
A strategy session to discuss topics and frequency of your newsletter
Interviews with key personnel and review of marketing material
Engaging and motivating content for each email
Suggestions for images and layout to improve conversions
Coordination with your technical staff to send the emails
Contact me to get started.
Content Planning
Content planning has become a critical part of the publishing process in recent years. You need all parts of your content system to be in sync to obtain the best results.
My content planning system helps you to determine exactly who you’re marketing to, where they hang out, and the messages they are interested in hearing. After that we will be able to get the best sequences in place to enable you to gain maximum visibility with the people who purchase from you.
A typical content planning package includes:
An in-depth planning session to determine your typical buyer’s persona
A session to plan the types of content that will form the pillars of your marketing
Planning to ensure that every message you put in front of your buyers contains the appropriate call-to-action
Suggestions for images and layout to improve conversion
A content calendar that you can use to lay out your next six months of publishing
Contact me to get started.
White Paper Writing
You have the ideas, but you need to put them together into a cohesive whole. I can plan and write your white papers to position you as the thought leader in the industry, bringing leads into your sales funnel.
My white paper writing leverages best practices, the latest styles, and clear writing to attract more attention and get prospects aware of your brand.
A typical white paper copywriting package includes:
An in-depth planning session to develop the key message you want to convey
Clear and engaging copy to help move your prospects through the article
A call-to-action so they're brought into your system
Suggestions for images and layout to improve conversion
Coordination with your designer
Contact me to get started.
Case Study Writing
Prospects love case studies. One of the best ways to convert a prospect into a client is to show them someone just like them using your product successfully.
Case studies show the person being studied, so the prospect can empathize with them, see where they started, how they used your product, and how they get results.
I am a Verified Case Study Specialist, having completed a course through American Writers & Artists Institute (AWAI). Click the badge to see my accreditation.
A typical case study writing package includes:
A strategy session with you to discuss the results you wish to highlight
An interview with a client to gain understanding of their success with your product
Persuasive copy to help the prospect empathize with your customer
A strong call-to-action while the prospect is engaged
Suggestions for images and layout to improve conversion
Contact me to get started.
Have other writing needs?
I write email sequences, prospecting emails, and more. I also know several copywriters who specialize in different areas and may be able to help you if I’m not a good fit. Please feel free to contact me to discuss your project and we can decide how best to serve your needs.